You must have read the blog post. What do you think about blog posts? If you find the posts efficient and useful, they are likely to give you a positive opinion about the author or related brand.

Anyone can connect with their audience through blogging. The countless benefits of blogging include attracting organic traffic from search engines, generating promotional content for social networks, and getting to know a new audience.

If you are familiar with blogging, but you are a beginner and don’t know where to start, this article will show you how to write and manage a professional blog. We also provide useful templates to simplify blogging.

Let’s start with an important question. Does blogging have different meanings depending on where your business is? We start our work by defining the concept of the blog post:

What is a blog post?

Any article, news, or guide published in the blog section of a website is called a blog post. A blog post typically covers a specific topic or exploration, is educational in nature, ranges from 600 to 2,000+ words, and includes a variety of multimedia content such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on any topic on your website. They can help you increase brand awareness, credibility, conversions, and revenue. Most importantly, they can help increase your website traffic.

But to start creating blog posts for a blog, you must

First, learn how to start a blog.

How to start a blog

1. Know your audience.

2. Check the competitors.

3. Specify the topics you are interested in.

4. Determine your unique point of view.

5. Specify the name of your blog.

6. Specify the domain of the blog.

7. Choose a CMS and start your blog.

8. Customize the appearance of your blog.

9. Write your first blog post.

1. Know your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Ask questions like: What do they want to know about? What is important to them?

This is where the process of creating buyer personas comes into play. When choosing a topic for your post, consider what you know about your buyer personas and their interests.

For example, if your readers are millennials looking to start a business, you probably don’t need to provide information on how to get started on social media—most of them already have that information.

However, you might want to give them some information on how to get followers on the social networks they are a member of (for example: how to increase Instagram followers). This trick will help you publish content on topics that your audience is interested in and needs.

2. Check the competitors.

Isn’t looking at the successful blogs of competitors a good way to get inspired? Popular and popular blogs are worth looking at because:

Their strategy and writing style has increased their credibility. The purpose of doing this is not to copy these elements, but to gain better insight into the concepts readers are interested in a quality blog.

When conducting a competitive analysis, pay attention to the following:

Images: Look at the branding, color palette, and theme of your competitors’ blogs.

Writing: Analyze the tone and style of writing to see what readers respond well to.

Topics: See what topics their readers enjoy interacting with.

3. Specify the topics you are interested in.

Before you write anything, choose a topic you want to write about. Choose a very general topic to start with as you find your niche in blogging.

Some ways to choose the right topics include asking questions like:

Whom do I want to write for?

How much do I know about this?

Is this topic relevant?

4. Determine your unique point of view.

What different perspective do you offer than others? This is key to determining the future direction of your blog, and there are many ways to choose this angle.

What unique experience makes you a trusted subject matter expert or thought leader?

Will you solve the readers problem?

Do you share your thoughts on trending topics?

Teaching your readers how to do something?

Compare or share original research?

Choosing your unique perspective is entirely up to you.

5. Specify the name of your blog.

This step is an opportunity to get creative and give readers an idea of ​​what to expect from your blog. Some tips on how to choose a blog name are:

Choose a blog name with easy spelling.

Link your blog name to your brand message.

Consider what your target audience is looking for.

If you still need more help, use the blog name generator.

Make sure the name you choose has not already been chosen. Because it can reduce your visibility and confuse readers interested in your content.

6. Specify the domain of the blog.

A domain is the part of the web address naming used to find your website or a page of your website online.

Your blog domain will look like this: www.yourblog.com The name between the colons is up to you, as long as the domain name doesn’t already exist on the Internet.

Do you want to create a subdomain for your blog? If you already own catering business at www.yourcompany.com, maybe create a blog like this: blog.yourcompany.com. In other words, your blog’s subdomain is under yourcompany.com.

When your blog is on a CMS instead of your business website; Some CMS platforms offer subdomains as a free service. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain for your company’s website, register it with a web hosting site.

7. Choose a CMS and start your own.

A content management system (CMS) is a software program that allows users to build and maintain a website with almost no coding required. CMS platforms can handle domains (where you create your website) and subdomains (where you create a web page that links to an existing website).

8. Customize the appearance of your blog.

Once you’ve set up your domain name, customize the blog’s appearance to reflect your desired content and brand.

For example, if you write about sustainability and the environment, maybe you should consider green in your blog design.

If you already manage a website and are writing the first post for an existing website, make sure that the article matches the website in terms of appearance and theme. There are two ways to do this:

Logo: This can use the same name and logo as your business – reminding blog readers who published the content (how much you want to brand your blog, however, is up to you.)

About Us Page: You may already have an About Us page that describes yourself or your business. The “About Us” section of the blog expands the same concepts on a higher level. Think of it as your blog’s mission statement that also supports your company’s goals.

9. Write your first blog post.

Once you start your blog, the only thing missing is content. While having fun and functional design and layout is essential, it’s the content that draws your readers in and keeps them away. So how do you

Write an engaging and informative post?

Writing the first blog post

Now that you have technical and practical tips; It’s time to write your first blog post. A blog post is not a place to introduce yourself and your new blog (i.e. “Welcome to my blog!”).

Start small and write about a very specific topic that serves a small segment of your target audience.

It may be difficult to understand. You say to yourself: If more people are searching for a phrase or topic, that means more readers for me.

But this is not true. If you choose a generic, highly searched topic that is covered by major competitors or more established brands, it is unlikely that your post will appear on the first page of search engine results pages (SERPs). Give your fledgling blog a chance to grow by choosing a topic that few bloggers have written about.

Let’s go through this process together.

1. Choose a topic that you are interested in and know about.

Before writing anything, choose a topic for your post. The initial topic can be very general. For example, if you’re a company that sells a customer relationship management (CRM) platform to small businesses, you might create a post about the importance of using a single software to keep your marketing, sales, and service teams aligned.

Pro tip: It might not be right to write an “informative” article for your first post.

Why?

Your credit has not been verified yet. Before you can teach others how to do something, you must first demonstrate that you are a leader and a trusted resource in your field.

For example, if you’re a plumber writing your first post, you wouldn’t write a post titled “How to Replace a Bathroom Plumbing System” yet. First, you can write about installing modern faucets or tell a special success story about saving a faucet before it flooded a customer’s house! 🙂

Here are four other types of blog posts you can get started with:

Listed: 5 ways to fix a leaky faucet

Selected collection: 10 faucet and sink brands that you should consider today

Slide presentation: 5 types of faucets to replace old faucets (with pictures)

News: New study shows that X% of people don’t change their faucets enough

brainstorming

If you are having trouble coming up with topic ideas, then having a brainstorming session is helpful. You can turn a single idea into multiple ideas. Similar to the “leaking faucet” example above, you “repeat old topics to spark ideas for unique and compelling new topics.”

This process is possible in the following ways:

Changing the scope of the subject

Time frame setting

Choose a new contact

Adopt a positive/negative approach

Introducing a new format

And if you’re still stuck, let’s take a look at some ideas for writing your first blog post.

Ideas for writing your first blog post

The difference between [specialist subject] and [specialist subject], which [expert] explains.

The difference between SEM and SEO is explained by an SEO expert.

The difference between a sedan and a coupe is explained by an auto mechanic.

The difference between baking and grilling is explained by a professional baker.

10 examples of the best and worst [specialized tools] for [specialized activity]

Ten examples of the best and worst logo design software for creating logos

10 examples of the best and worst CRMs for increasing leads

Ten examples of the best and worst family cars for international travel

8 common mistakes in [professional activity] (+ ways to fix them)

Eight Common Mistakes in Nonfiction Writing (+ Ways to Fix Them)

8 common mistakes in cooking salmon (+ ways to fix them)

Eight common mistakes in car maintenance (+ ways to fix them)

9 Proven Tips for [Professional Activity]

9 proven tips for storytelling in animation

9 proven tips for writing a nonfiction bestseller

9 proven tips for personal car maintenance

Why did we turn from [a tool] to [another tool] (comparison)

Why did we turn from iOS to Android (comparison)

Why do you think we turned to Scrivener from Microsoft Word (comparison)

Why we migrated from Windows to Linux (comparison)

[Professional Tool] vs. [Professional Tool]: Which [Professional Tool] Is Better for You?

Corel Draw vs. Illustrator: Which software is better for you?

Fryer vs. Oven: Which is Better for You?

Mazda Miata vs. Toyota Supra: Which sports car is better for you?

A final summary of tips and tricks [specialized activity]

The final summary of novel writing tips and tricks

A final summary of pasta cooking tips and tricks

The ultimate summary of infographic design tips and tricks

Now write your first blog post based on the chosen topic and target audience.

2. Target a low-volume keyword for optimization.

Find that keyword that is less searched on Google (we recommend aiming for around 10-150 monthly searches). These topics offer less competition. So they allow your new post to rank more easily.

To choose a topic, you can do a brainstorming session or keyword research. We suggest the latter because you can see how many people are looking for that topic.

Don’t be afraid of the phrase “keyword research.” This is not only for marketers but also for new bloggers. It is also really easy to do.

To jumpstart your keyword research, start by identifying the general topic of your blog.

Suppose you are a plumber. Maybe the top-level topic in your business is “plumbing” (67k monthly searches).

Then, put that phrase into a keyword research tool like the one below:

Ahrefs

Moz

Ubersuggest

Wordtracker

When you check this term through the tool, a list of related keywords will appear. Scan the list and choose one with less search volume. For this example, we’ll use “plumbing under the sink” (1.4k monthly searches).

Enter this new keyword again in the keyword research tool. Look at related keywords. Find one with less search volume. Repeat this.

For this example, we came up with “plumbing problems under the kitchen sink” (10 monthly searches). This is a fitting topic for our first post.

So, choose a low-volume, low-competition keyword that will make your post rank first.

Search this phrase in Google to understand the purpose of your audience’s search.

You have chosen your topic. Now, you need to check if the user’s search intent is fulfilled by a blog post.

What does that mean?

If someone searches for “plumbing problems under the kitchen sink”, they may be looking for a tutorial, diagram, article, or product that can solve their problem. If they are looking for the first three, you can cover them in one blog post. However, product introductions are different and your post will not be ranked.

How do you double-check the search intent?

Google the phrase and look at the results. If other articles and blog posts are ranking for that term, you will too. If you only find product pages or lists of major publications, look for a new topic for your first post.

Consider the term “plumbing under the sink” (30 monthly searches). It seems quite appropriate, as it had a few monthly searches.

So, before writing your first blog post on a topic with low search volume, double-check the intent of the search engine by re-searching the keyword on Google. Also, don’t forget to take a look at the current authors on that topic. If there is a big brand in between, then write about another topic.

Find questions and terms related to that topic.

You have a very unique topic that has only been covered by a few people so far. It’s time to beef it up by covering related or adjacent topics.

Use the following tools:

Answer the Public: When you put your keyword in this tool, it will give you a list of questions related to that phrase.

Google: Google is your best friend. Search for the phrase and under “People also ask” and “People also search for”. Be sure to include those topics in the post.

You can also use these keyword research tools that we mentioned above in the first step.

Get a temporary and working title.

Maybe you’ll come up with some temporary, working titles – in other words, these are different, close-up forms of the topic to help you focus your writing.

For example, you might decide to narrow your topic to “tools to fix leaking faucets” or “common causes of leaking faucets.” The title is clear and directs your post so you can start writing.

Let’s take a real post as an example: “How to choose a powerful topic for our next blog post”.

Do you think it is suitable? A possible topic here is blogging. Then a possible temporary title would be something like “Post Topic Selection Process”. The final title is “How to choose a powerful topic for our next blog post.”

Do you see this change of subject as temporary and then as final? Even if the temporary title is not the final title, it still gives you enough information to focus your blog post on a more specific concept rather than an overarching theme.

Create an outline.

Sometimes, blog posts contain a lot of information (for both the reader and the writer). The trick is to organize the information so that readers aren’t shocked by the length or volume of content. This organization takes many forms – sections, lists, notes.

Let’s take a look at the blog “Methods of making money with your phone”. There is a lot of content in this post, so it will be divided into several sections using descriptive headings. The main sections are divided into subsections that go into more detail and make the content easier to read.

To complete this step, all you need to do is define the outline of your post. That way, before you start writing, you know what points you want to cover and the best way to do it. To make things easier, you can download and use free blog post templates. You just have to fill in the blanks!

Write an (attractive) introduction.

Get the reader’s attention first. If you lose the reader in the first few paragraphs – or even the first few sentences – of the introduction, they will stop reading (before they even check your post). You can do this in several of ways: tell a story or joke, empathize, or engage the reader with an interesting fact or statistic.

Next, describe the purpose of your post and explain how it can solve a potential problem for the reader. This goal gives the reader a reason to keep reading and shows them how the post will help them improve their work or life.

Here’s an example of a reader-friendly introduction:

Quick reading! All writers—amateur or professional, aspiring or seasoned—are familiar with and dread the dreaded experience of hovering the mouse pointer across the screen. This makes writing an attractive introduction even more important.

Make every part of the outline yourself.

The next step – but not the last step – is to write the content.

Now that you have your outline or pattern, you’re ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know and, if necessary, do additional research to gather more information, examples, and data to support your points. When using external sources, provide appropriate references. Always try to find accurate and compelling data to use in your post.

If you have trouble putting sentences together, you’re not alone. Finding the “right flow” is a challenge for many people. Fortunately, there are many tools you can rely on to help improve your writing.

Publish and promote your first post in any way you can.

As a new blogger, you probably don’t have a social media following yet. Fortunately, you don’t need a lot of followers before you can develop an advertising strategy.

An advertising strategy is your master plan for how you create, post, and interact with your social media content. This strategy helps you use social and digital technologies to share your business or content. Having a strong advertising strategy through different marketing channels will give your audience more ways to find your blog posts.

How to come up with a good blog post?

Before writing a blog, answer questions like “Why should anyone continue to read this entire blog post?” and “What keeps audiences coming back?” specify

For starters, having a good blog post is interesting and informative. Blogs should answer questions and help readers solve a challenge they are facing. You have to do it interestingly.

It’s not enough to just answer someone’s questions – you also need to provide actionable steps. For example, the introduction should attract the reader and make him want to continue reading your post. Then use examples to guide readers to what you are saying; get interested

Remember, a good blog post is readable and provides educational content to the audience.

Important tips for writing a blog

Do your research if necessary to make your own opinion.

Make your content skimmable. Break it down into understandable parts.

Include interesting quotes or facts to emphasize the point.

Draw a complete you with the help of images, graphics, or video.

Use grammar tools to spot mistakes.

If you don’t know where to start, start by telling a story.

Refer to social media posts.

Each sentence should convey a single idea.

So far we’ve provided you with several tools and tips, now we’re going to teach you some formatting guidelines to use before publishing your post.

Blog format guidelines

1. Use H2 headings to organize ideas.

2. Place your images in the center of the page.

3. Add the alternative text (alt).

4. Use clear and concise sentences.

5. Use multimedia content purposefully.

1. Use H2 headings to organize ideas.

When you start writing blog content, it’s important to break paragraphs into sections so that the reader can more easily find what they need.

If you’re just starting, focus on the overarching H2s you want to talk about. You can continue to reach further sub-headings.

2. Place your images in the center of the page.

This is a simple exercise to make the post look more professional. Placing images in the center of the page draws the reader’s attention to the topic.

Centering the image looks better when transferring from PC to mobile devices. As the aspect ratio of the screen or window becomes smaller, the image remains at the center of the focal point.

3. Add the alternative text of the image (alt).

So, consider adding descriptive alt text to the images you’ve already placed in the center.

Image alt text allows search engines like Google to find and rank your blog post better than pages without this element. Also, if the keywords in the first place are what the audience is looking for, the search engines will direct them to your post.

In addition to SERP features, image alt text is useful by providing more accessibility to readers. Image alt text allows people to better visualize images when they cannot see them. With the use of assistive technology, it is possible to read the text instead of the image in an audible and loud voice so that people can enjoy it.

4. Use clear and concise sentences.

When you start working on the body of your blog post, make sure your readers can clearly understand what you mean.

You should not make your post too long with unnecessary details. Chances are, if you keep it brief, your readers will benefit more from your work.

5. Use multimedia content purposefully.

Break up the monotony of your blog post with multimedia content if you like.

Your reader will enjoy seeing a blog page with images, videos, polls, audio, or a slideshow versus a black and white text page.

This will also lead to more interactive content and improve your search engine optimization (SEO).

Now, would you like to see some real examples of blog posts? See what your first blog post will look like based on the selected topic and target audience.

Blog post examples

Blog post list

Thought leadership post

Selected collection post

slide presentation

News surfing post

Blog post infographic

Educational post (How-to)

Guest post

1. List blog post

Example: 17 blogging mistakes to avoid.

List posts are sometimes called “listicles”, a portmanteau of the words “list” and “article”. These are articles that present information in the form of a list. The table of contents uses subheadings to break up the blog post into separate chunks. It also helps readers to digest your content more easily.

As you can see in the example from our blog, lists can provide different tips and methods to solve a problem.

2. Thought leadership post

Example: HubSpot customers are shaping the next norm.

Thought leadership posts allow you to share your expertise on a specific topic and share your knowledge with readers.

These pieces—which can be written in the first person, like the post shown above—will help you build trust with your audience so people continue to take your blog seriously.

3. Post the selected collection

Example: 8 examples of evolution in action

Curated collections are a special type of blog post list. Rather than sharing tips or how-tos, this type of post shares a list of real-life examples that all have something in common to prove a larger point.

In the example post above, Listverse shares eight real-life examples of evolution in action across eight different animals, starting with the peppered moth.

4. Slide presentation

Example: HubSpot’s culture code

The HubSpot Slides tool is perfect for presentations and helps publishers pack a lot of information into easily shareable slides. Think of this presentation as a PowerPoint but on the web. With this in mind, SlideShare blog posts help you promote your SlideShare to get a steady stream of visitors.

Slides, unlike blogs, often don’t rank well in search engines, so you need a platform to get your message across to the people who are looking for it. By embedding and summarizing your SlideShare into a blog post, you can share a lot of information while giving it a chance to rank on Google.

How many slide presentation ideas do you need? In the example above, we turned the “Culture Code” into a slide presentation that anyone could review and learn from, then promoted in a blog post.

5. Newsjacking Post

Example: Ivy is stepping into the mobile [world] with a new app for designers.

News surfing is a good nickname to use for a blog to publish important news related to your industry. So, a surf news post is a type of article whose sole purpose is to grab the attention of consumers while providing them with regular professional advice, proving that your blog is a trusted source for learning about the great things happening in your industry.

The example above is from Houzz, a home decor merchant, and interior design resource, about building a new mobile app that was launched just for interior designers. Houzz company did not launch this application, but the news of its launch was also important for the Houzz audience.

6. Blog post infographic

Example: Key Benefits of Online Education [Infographic]

An infographic post serves a similar purpose to a SlideShare post—the fourth example described above—in that it conveys information that a simple blog version might not be the best format for.

For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), putting that data into a well-designed and even engaging infographic can engage your readers with your content. It also helps readers remember the information long after they leave your website.

7. Educational post (How-to)

Example: How to write a blog post: a step-by-step guide

For an example, look at the blog post you’re reading right now! Guides like this article help readers solve their problems. They are like a cookbook for your industry, guiding your audience step-by-step through a project to increase their literacy in the field.

The more posts like this you create, the more readers will want to work with you and invest in the services you offer; They will be better equipped.

8. Guest post

Example: Guide to Image Sizes in Social Networks in 2021 [Infographic]

Guest posts are a type of blog post that you can use to include other people’s comments on your blog. For example, if you want to get an outside expert’s opinion on a topic, a guest post is perfect.

Plus, these posts add variety to your blog in terms of subject matter and perspective. If your client has a problem that you can’t solve, guest posting is a great solution.

If you start accepting guest posts, set article guidelines to make sure they meet your posting standards.

So far we’ve looked at different types of blog posts, but how do you create quality blog posts for your audience to enjoy?

How to write a blog post

1. Use buyer personas and what you know about your audience.

2. Use your content strategy or brainstorm.

3. Identify what is missing in the existing discourse.

4. Select the type of blog post.

5. Generate several different titles and choose the best one.

6. Determine the outline of your blog post and set keyword-rich H2 and H3.

7. Write your blog post!

8. Correct your post.

9. Add images and other media elements to support your ideas.

10. Upload the post in your CMS.

11. Determine a conversion path (what you want your audience to do after reading your post).

12. Add a call to action to direct the audience to the intended action.

13. Link your content to other related posts.

14. Do internal SEO optimization of the page.

15. Publish and promote the blog post.

16. Track the performance of the blog post over time.

1. Use buyer personas and what you know about your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Ask questions like: What do they want to know about? What will influence them?

This is where the process of creating buyer personas comes into play. When you come up with a topic for your blog post, what do you know about your buyer personas and their interests?

For example, as mentioned earlier, if your readers are millennials looking to start a business, you probably don’t need to provide information on how to get started on social media—most of them already have that information.

2. Use your content strategy or brainstorm.

If you already have a set of portfolios, it’s in your best interest to use ideas from brainstorming or a previous content strategy in writing the post.

3. Identify what is missing in the existing discourse.

Fill in the blanks of the discourse on the topic of your choice.

You want to fill a need that hasn’t already been met in your subject cluster. Otherwise, you run the risk of writing content for oversaturated topics. When you’re trying to rank against reputable publications, saturated search terms are hard to beat. But if your content answers questions your competitors haven’t, it’s not impossible to beat them.

4. Select the type of blog post.

There are different types of blog posts with different formats. Six of the most common formats are:

• List-post
• “What” blog post.
• Column Posts (The Ultimate Guide)
• News surfing post
• Blog post infographic
• “Informative” posts

5. Generate several different titles and choose the best one.

Your blog title should tell readers what to expect. However, it makes them want to know more. Isn’t it confusing?

That’s why you should brainstorm several topics to come up with a post title.

6. Determine the outline of your blog post and set keyword-rich H2 and H3.

When drawing your outline, you should focus your main ideas on keyword-rich H2s and H3s. These are the headlines and headlines that readers typically search for and Google crawls when indexing and ranking content.

7. Write your blog post!

We told you how to create your outline earlier in this post, so we’ll quickly go over the basics again.

You’ve already defined your main and subheadings, so now it’s time to add the text.

Write about things you already know. If necessary, do additional research to gather more information, examples, and data to support your points. When using external sources, provide appropriate references. Meanwhile, always try to find accurate and compelling data to use in the post.

It is also an opportunity to show your personality in your writing. Blog posts don’t have to be purely informational, if you have a purpose to express your ideas, you can accompany them with interesting stories and even humor.

If you’re having trouble putting sentences together, don’t despair, you’re not alone. Finding a subject that you’re “passionate about” can be challenging, but there are many tools to facilitate the process.

8. Correct your post.

Editing is an important part of blogging. Do not ignore it.

Ask a fellow grammarian to edit and proofread your post. You can also take help from the final editing checklist or if your content is in English, use a free grammar checker like Grammarly.

9. Add images and other media elements to support your ideas.

When you’re done with the grammar check, add elements other than text to the blog post. Creating a good post is much more than a copy. Here are some elements to strengthen this aspect:

featuring image

Choose an attractive and relevant visual image for your post. Since social media values ​​content with more images, visuals are more important than ever to the success of your blog content.

Visual appearance

No one likes an uninteresting blog post. It’s not just images that make a post visually appealing. The formatting and organization of the post are also important.

In a well-formatted and visually appealing post, you’ll notice that the main and subheaders are used to break up large blocks of text.

Here’s an example of an engaging post:

Screenshots should always have clear and consistent borders so they don’t appear to float in space. This style should remain consistent from post to post.

Maintaining this consistency will make your content look more professional and fluid.

Topics and Tags

Specific and general keywords to describe a post are called tags. They also allow readers to search for more content in the same category on your blog. Avoid adding a list of tags to each post. Instead, give your blog tagging strategy some thought.

Think of tags as “topics” or “categories” and choose 10-20 tags that represent all the main topics you want to cover on your blog.

10. Upload the post in your CMS.

You’ve filled your post with optimized content, now it’s time to publish it to a content management system (CMS).

You can post content immediately, save it as a draft, or schedule it to be posted.

11. Determine a path to conversion (what you want your audience to do after reading your post).

A conversion path is a process by which an anonymous website visitor becomes a known lead (prospective customer). This process seems simple, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

Having a conversion path is important. Because when you share your content on the web, you need to have an idea of ​​what your audience will do next, or in other words, provide them with a path forward.

HubSpot’s Flywheel model is a great example of this because it shows how this organization acquires and maintains leads.

12. To direct the audience to the desired action, add a call to action.

A call to action (CTA) is a part of a web page, ad, or content that encourages the audience to take action. You can add them to your blog post to guide the reader through the “next steps” or conversion path.

Different types of calls to action include:

Subscribe to the newsletter to see when more content is released.

Join an online community on this blog.

Learn more about a theme with downloadable content.

Offer something free or at a discount to convert readers into customers.

13. Link your content to other related posts.

While completing the post, you should link to relevant content throughout it. For example, we have linked the related article “link building training” right here to its blog.

Providing relevant content throughout your post can provide your readers with more useful information and potentially increase your search engine rankings for long-tail and relevant keywords.

In the next step, we will talk more about how to improve the ranking.

14. Do internal SEO optimization of the page.

Once you’re done writing, go back and optimize the elements within the post.

Don’t obsess over how many keywords to include. If there are opportunities to combine keywords you want and it doesn’t affect the reader’s experience, do it. If you can, make your URL shorter and more relevant according to keywords. But don’t compress keywords and don’t go for arbitrary keyword density. Because Google is smarter than these words

In the following, a few things are mentioned in the field of blog SEO review and optimization:

Write the meta description

The description placed under the post title on Google search results pages is called the meta description. This description provides a summary of the post to the searchers before clicking on the post. They are ideally between 150-160 characters.

While meta descriptions do not play a direct role in Google’s ranking algorithm, they provide searchers with a summary of the post’s content and help improve search click-through rates.

Optimize the page title and header.

Most blogging software uses the same post title as the page title, which is the most important element of the internal SEO of the page. If you’ve followed the formula in this article so far, then you already have a tentative title that naturally includes keywords or phrases your target audience is interested in.

Don’t overcomplicate your title by trying to put keywords where they don’t naturally belong. try to keep your headlines short (ideally, less than 65 characters) so they don’t get cut off in search engine results.

Consider anchor text best practices when linking to other pages.

Anchor text is the word or words that link to another page – either on your website or on another website. Carefully choose the keywords you want to link to other pages on your site. Because search engines take this into account when ranking your page for specific keywords.

Also, pay attention to the pages you link to. Link to the pages you want to rank for a specific keyword. Finally, with these actions, you can place the post on the first page of Google results instead of the second page. It is not difficult!

Write alt text for all your images.

Image alt text tells Google “why” an image is relevant to the content of your post. By adding alt text related to topic clusters and post keywords, Google can better direct users’ searches to you.

Compress all images to increase page speed.

When Google crawls different websites, page loading speed affects page ranking. Make sure that the images on the screen are not too big to reduce the loading time.

Make sure your blog post is mobile-friendly.

More than 60% of organic visits are made on mobile devices. As such, it is very important to have a responsive website design. [Read: Responsive Site Design Checklist] Additionally, making sure your website visitors (including your blog visitors) have the best possible mobile experience will give your website SEO points.

15. Publish and promote the blog post.

Share your post across all the marketing channels in your strategy. The more accessible it is, the more likely it is to be found by readers.

Channels to expand your blog post advertising strategy include:

Social Network Marketing: Sharing content on the most popular social networks such as Twitter, Instagram, Telegram, LinkedIn, etc.

Email Marketing: Sharing the latest posts with your email subscribers.

Boosted sets or paid ads: Allocating budget to ads on search engines in an inorganic manner.

Word of Mouth Marketing: Actively influencing people to read your content organically.

16. Track the performance of the blog post over time.

Your post will be published for the world to see. Make sure you monitor its performance over time to see if your blog post strategy is working well enough for your goals.

There are many website traffic analysis tools that you can use to better understand the behavior of your audience on your posts.

Eventually …

Blogging helps you build brand awareness, become a thought leader and expert in your industry, attract qualified leads, and increase conversions. Follow the steps and tips we explained above to start publishing and improving your blog today.